5 Simple Affiliate Marketing Management Tips

Affiliate marketing is a form of Internet marketing. An affiliate marketer is an independent contractor that has joined a company’s affiliate program in order to promote and sell this company’s products or services for a set commission.

There are hundreds of thousands of affiliate marketers, maybe even more than a million of them doing business on the Internet. Affiliate marketing is a very competitive but highly lucrative business to be in, provided you can be successful with the affiliate marketing game.

Provided below are five affiliate marketing management tips that will help you to be successful at your business.

1. Always chose good products to promote over the company.

Do not chose to promote products for a company because a good friend recommended this company to you. There are many excellent companies you can affiliate with. It’s the product that matters the most. Too often, affiliate marketers will chose a company because of the commission and compensation plan. They don’t care about the product line. This is a big mistake that will eventually not work out.

Chose products to market that you can feel motivated about. Chose products to sell that are geared for niche market appeal. Today, the competition in the markets are very broad. It’s best to be selling products that have smaller niche market appeal.

2. Stick with it.

Many affiliate marketers will give up after only two or three months. They don’t see an immediate return for the time they put in, so they give up.

Let’s face it, you may be working independently now, but the hours of working over the computer can be very long hours, especially in the beginning when you are also learning how to do everything. You have to commit to doing this for the long haul or it will be wasted time for you.

Believe it or not, if you stick with it and do everything you should be doing, you will start making some serious money in this business of affiliate Marketing. At first, the traffic just trickles in slowly, then it begins picking up more and more. I have seen this happen time and time again.

3. Outsourcing

There are many areas of affiliate marketing that you may never be an expert at doing. No one can be an expert at everything. As an example, many affiliate marketers will outsource their article marketing to an online agency to do for them. Some people can write more naturally and easier than others. Many affiliate marketers will outsource their lead generation to a PPC, Pay-per-click program that a company promotes.

Outsourcing can save you a lot of time and stress. There is a lot of work to do with affiliate marketing. Concentrate on what you do best.

4. Time management

Managing your time effectively is to create a routine that you can fall into. To some extent, you will need to manage your time at different projects and campaigns. If you don’t create a schedule for yourself, you will probably not give yourself any time off for your family or social life. Everyone needs down time.

5. Networking

Making friends with other affiliate marketers will help you keep your sanity and also create more opportunities for your affiliate marketing business. There are many affiliate marketing forums on the Internet where you can join and make some great contacts and friends. Set aside some time everyday towards this end.

These are just a few tips concerning affiliate marketing management. It’s always about staying on plan, managing your time effectively and not becoming a slave to your computer. You can easily work more than 50 hours a week at affiliate marketing. If you stick to plan and stay with it, you can’t help but be successful.

Management Tip – The Top 3 Ways to Shrink a Business

There are three things I see time and time again that hurt people’s businesses. The amazing thing is how strongly people hold onto these ideas. I counsel people against these things. Some listen. An amazing number of people refuse to do anything about them. The top 3 management tips for shrinking a business are tempting, conventional… and deadly.

1. Put Your Product or Service Ahead of Your Market’s Needs

The number on trap people fall into is putting their product ahead of their market. Here’s a simple test. Answer this question:

“What is your Market?”

Stop and write it down on a piece of paper. Don’t read any further until you do it. It’s important that you have it down in undeniable form. Done? Okay.

Now put your answer in the blank of this next line to complete the sentence:

“I am going to ask _______ what they want for their birthdays”

Read your sentence. Does it make sense? Can you ask “your market” what they want? If you can’t it’s because you don’t know what your market is. Your market is not personal training. Your market is not cars. Your market is not oil companies. Your market is a group of people. If you did not write down a group of people as your market you are missing the point. Your market is also not “everyone who wants my product or service”. That’s a cop out.

The only thing that can be your market is a group of people. If you are a personal trainer, your market might be people who want to get in better shape, or overweight people, or elite athletes. Your market is not personal training. Once you understand that your market is a group of people, the world opens up to you. You are no longer trying to pitch products. Instead you are asking your market what they want, and then doing whatever it takes to help them succeed. If you think your market is personal training, then you go around trying to convince people they need personal training. You may have some success, but you are limiting yourself. If you know your market is overweight people you can ask them what they want. If they say “I want to be skinny”, you figure out how to get them skinny. Maybe it’s personal training, maybe it’s a diet plan, maybe it’s hormone regulation, maybe it’s liposuction, maybe it’s new friends who go walking together every Sunday, or a maybes it’s a combination of all these things and more. If their goal is really to become skinny then they don’t care which one, they just want to be skinny. You may know that personal training is a good solution for them. Great! Offer personal training. If they say no, offer them something else. Your product or service should not define which people you set out to help. Your market, the people you are trying to help, should define your products and services. This is the path to truly successful business. Products and services come and go. Markets remain.

You can make a decent business by offering a product or service. Lots of people do it. But you can only make a wildly successful business by defining your market, asking them what their problems are, and solving them. If you are married to your product, you are severely limiting your potential.

2. Try To Do Everything for Everyone

No one can do everything. Don’t try. Now wait a minute, didn’t I just tell you to do everything in your power to provide solutions to the problems your market brings you? Yes I did. But at some point you are going to have more than you can do. You cannot provide everything to everyone. If you try, you will stretch yourself thin, and no one will be satisfied with your performance. Suppose you have 10 products and “your market” is demanding you add 10 features to each one of them. That’s 100 new features. Suppose you can only do 50. What do you do? Do you drop 5 products so there will only be 50 new features? No. Do you look for a common group of people within “your market” who are asking for a similar reduced set of new features? Yes. You narrow your market, not your product line. If your new market tells you they only want 5 of your products, then you drop the other 5. If your new narrower market tells you they want all 10, but each one only needs 5 new features instead of 10, then you do that. If they tell you they need all 10 with 8 new features each then you need to narrow your market again. The point is that at the end of the exercise you need to have a group of people, your new “market niche” that you can consult with, and satisfy. Many more companies have failed from trying to serve too large of a market niche than those trying to serve too small of a market niche.

If you try to do everything anyone asks, you will end up pleasing no one. When you must reduce, you start by narrowing your market niche, not by narrowing your product or service offering. The product and service offering only gets narrowed according to the needs and wants of your new market niche. If you can’t effectively solve the problems of your market, then consider narrowing your market until you can. Focus and dominate.

3. Make Price Your Main Selling Point

Too many times I see people try to undercut the competition’s price as their main selling point. If you are looking for a business life of constant struggle, then this is the strategy for you. Price is important and you need to be competitive, but using price as your main selling point is entering into the most cut-throat business there is. Anything you can do to lower the price, your competition will be able to do a few months from discovering what you are offering. Available budget is something to be discussed at the beginning so you don’t waste your customer’s time with things they cannot afford, but price is not a selling feature, it’s an order detail.

Not convinced? Take a look around at the most successful product businesses you know: Coca-Cola, Nike, Microsoft, Honda, Toyota, Sony. None of these are the low cost offering in their field. A few of them started out that way, but they quickly realized that is not where the money is and raised their quality and profile to compete on items other than price. People are willing to pay for quality and service. People looking only for the best price usually don’t have much money to spend. Does that sound like a good market to serve? If that is truly who you want to help, do it understanding they are probably buying products from China, India and the Philippines. These countries have an advantage in labor costs (that is quickly disappearing as the standards of living improve) that allows them to compete on price. Even these countries are now looking for ways to move beyond the price wars and compete on value and service. They too recognize that price is not a long term competitive advantage.

Be conscious of price. Don’t sell based on price.

Summary

There are many paths to success and many paths to failure. Three of easiest mistakes to fall into are being more committed to your product than to your market, trying to do everything for everyone, and using price as a competitive advantage. Beware of these three paths to failure. They are lined with the failed companies who tried before you.

Facebook Management Tips

Facebook is a great social networking site. Not only is it good for socializing, it is a great place to build a network. You can use Facebook for marketing purposes, with special Facebook marketing strategy, you can gain publicity by advertising your Facebook page.

In spite of all the positive aspects of Facebook, there is a small hitch. People face certain problems. Accounts get hacked, people get tagged in pictures they when they are unwilling. These are some of the many reasons why people need Facebook management tips to handle Facebook better.

Some Facebook Management Tips For You:

•MAKE GOOD USE OF YOUR FRIEND LIST: filter your friend list by arranging important people in groups. You can group friends based on some preferences. About the groups that you create, remember a few things:

You may add 1 particular person in more than just 1 group.

Groups of friends should be used in the manner of tags.

There are separate privacy settings that you may impose on these lists.

•YOU CAN HIDE FROM PEOPLE THAT YOU ARE ON FACEBOOK BY SIMPLY HIDING YOURSELF FROM THE FACEBOOK SEARCH: This is a great way for reputation management. This application is very useful to those who are teachers and other people belonging to the like profession. For some reason or the other you do not want everyone to know about your personal life.

THE STEPS TO REMOVE YOURSELF FROM THE SEARCH RESULTS:

1.Go to settings and click on the privacy setting page.

2.You will come across a section called search visibility. Change the search visibility from “everyone” to “only friends”.

3.You need to then save the changes that you have made to your account. You might do everything correct, but if you leave out this step, all your efforts go waste.

4.ADVERTISING YOUR FACEBOOK PAGE: this social site can be used for many productive purposes. For example, if you have to promote goods or services, or you want to generate some positive thought for a cause, you can d it by advertising on your Facebook home page. This is a Facebook marketing strategy.

5.HOW TO AVOID BEING TAGGED IN PHOTOS OR IN VIDEOS BY FRIENDS AND BY ASSOCIATES: it is indeed very frustrating sometimes to be tagged in certain photos or in some videos. Many people have faced dire consequences because of this. They have not been aware of the tagged photos and videos and have landed in trouble. To do away with this problem you need to visit the privacy setting page. Then you will come across “photos tagged of you”. Select “only me”. Your job is done!

These were the Facebook management tips and tips on CMR on Facebook.